Charli xcx - Die In This House
Avoid If video isn't dramatic enough to hold viewer without audio
Editorial Note Show terrible work place, boomer parents' home, etc
Posting Structure On screen caption to hook viewer (ex. "10 Years of Therapy Down The Drain") with video of horrifying house, workplace, etc
Why It Works People love to see a disaster - whether it's hoarding, an insane amount of Jesus paintings on the walls, a horrific work place, etc
Confidence Rating:
★★★★ (4/5)
Kevin Gates - Satellites
Avoid If video doesn't reflect poverty
Editorial Note Video must stay on theme - or do the opposite of them to hook viewer
Posting Structure On screen caption to hook viewer in first 3 beats, show either heartbreak or the opposite - don't go longer than 7 seconds unless you're able to re-hook viewer.
Why It Works Getting the viewer to feel the emotion (extreme sadness or extreme comedy) will carry the viewer.
Confidence Rating:
★★★ (3/5)
PinkPantheress - Statesite + Zara Larsson
Avoid If video can't hold viewer attention - song will not carry this video
Editorial Note This song is huge (and growing), but can get lost in algorithm if video component doesn't stand out
Posting Structure On Screen caption needs to hook viewer immediately - this audio works best under story time or an asthetic post
Why It Works On screen caption hook (if good enough) will carry viewers curiosity throughout video - they want to find the conclusion - even thoughy audio is becoming saturated.
Confidence Rating:
★★★ (3/5)
Dominic Fike - Babydoll
Avoid If video can't hold viewer attention - song will not carry this video
Editorial Note This song is huge (and growing), but can get lost in algorithm if video component doesn't stand out
Posting Structure On Screen caption needs to hook viewer immediately - this audio works best under story time or an asthetic post
Why It Works On screen caption hook (if good enough) will carry viewers curiosity throughout video - they want to find the conclusion - even thoughy audio is becoming saturated.
Confidence Rating:
★★★ (3/5)
Chihei Hatakeyama - New Sun
Avoid If video can't hold viewer attention - song will not carry this video
Editorial Note This song is completely oversaturated and will get lost in the algorithm if content isn't next level addictive to viewer.
Posting Structure On Screen caption needs to hook viewer immediately - use this audio for story time - hook of your story needs to go first, then explain the payoff
Why It Works Even though audio is saturated, if you can get viewer reaction to start commenting, this will offset audio saturation.
Confidence Rating:
★★ (2/5)
